Business Card

Using InDesign, I was able to incorporate deep symbolism into each design to create personal business cards that truly reflected who I am. The first card represents the light I bring into people's lives; it has a captivating eye. My presence brings joy and support, much like the eye is a window to the soul. The vivid green color represents my name, Jaide, like the priceless Jade stone. The second card, with the initials "JG," pays tribute to my ancestry and my great-great-grandmother's name Georgiane. Finally, the third card's bright blue color represents my zodiac sign, Pisces, which is a sensitive and adaptable water sign.

These cards were mostly created by hand using InDesign's rectangle tool to create the color backgrounds. In order to achieve the ideal colors and make sure every shade had the intended meaning, the Adobe Color Wheel was essential.

Using the fill Gradient tool to provide depth and dimension, the second card's design was a particularly creative exercise. Gradient manipulation produced a subdued yet powerful illustration of the blending of identities represented by the initials "JG," honoring ancestry and links to the family.

Sketch Images